Content Management System
 If you've ever wondered how companies keep their Web sites fresh with
up-to-the-minute company and industry
information, you may be interested to
learn that they're not all Web design
wizards with an in-depth knowledge of
these technologies. Most are just like
you – smart business people who realize
they need a great Web presence but don't
want to deal with complicated Web code
to update their sites. They use content
management systems.
What is a Content Management System
(CMS) you ask? It's a computer program
that lets you look at your Web content
in a way you understand so you can make
quick and easy updates. There's no need
to change dozens of lines of HTML (code)
to add or remove text or include a piece
of your company's marketing materials on
your site. With a content management
system, you can do ALL of your Web
updates by yourself, without paying a
Web designer costly per-hour fees to
make your changes for you.
Sound good? Well, it is VERY good for
most companies. CMS can not only make
your life easier, it will increase your
competitiveness (frequently refreshed
sites rank higher in searches) and can
drive down costs considerably; and, best
of all, you can keep your current Web
site and still implement a content
management system.
Additional benefits to content
management systems:
- Update ANY page
of your Web site at ANY time. No need to
wait for a designer to call you back.
- Keep sensitive information internal.
If there is something important about
your company you need to announce on
your Web site but want to keep private
until the last minute, a content
management system can guarantee
confidentiality.
- Make comprehensive
changes to your Web site. Your company's
corporate identity may shift completely
at some point and your Web site's
content (and those important search
keywords) may need to reflect that.
Without a content management system,
this means HOURS of your Web designer's
time.
- Training for the person doing
the updating in the content management
system's interface so there's no
frustration or confusion.
Your static Web site can become
completely dynamic through the addition
of a content management system that is
as easy to update as the programs you
use in your office every day. You no
longer need to think of your Web site as
a complex, convoluted technology but
another easy-to-change document in your
marketing materials database over which
YOU have complete power and control.
IT Chair Sample
Content Management System
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